It seems like a lot of domainers want to know how to find end users for their domain names.
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I figured that I would list some generic tactics on how to find end users or get your domain portfolio in front of their eyes.
I realize that some of these tactics may work and some may not work. I’m only listing these to help sellers think outside of the box for their next domain sale.
With an open mind, you can apply these tactics when you are seeking your next domain buyer.
By the same token, it is the quality of your domain names that matters to the person who will buy from you.
So, if you aren’t receiving any offers for your domain names, then you must look at the quality of domain names that you are trying to sell to prospective buyers.
In like manner, entrepreneurs managing a domaining business should in the least establish a lasting marketing strategy for progress, and it is very crucial to identify the difference between a strategy game plan and tactics used to find end users.
In this post, we will lay out some helpful tactics that you can use to find and possibly sell your domain names to end users.
Image Source: 10times.com
1
Trade Shows
Go to trade shows in your area or abroad. Great opportunity to network.
Plenty of businesses that have websites with no traffic and your domain might be the right solution for their company.
2
Craft Fairs
Go to your local craft fair to seek out leads for your artsy type of domain names.
3
Join Organizations
Join different organizations that pertain to your domain portfolio niche and also organizations outside of your niche domains.
Don't box yourself in expand and reach out to as many people as possible.
4
Speak at Events
Speak at an event in your market. You can share your wisdom about the domaining business and get involved in your domaining industry at a local level.
5
Host an Industry Event
You can increase and grow your new connections and grow your level of achievement as a leader in the domaining industry.
6
Sponsor an Event
Keep an eye on fliers about the event you would like to sponsor at your local network group meetings.
Better yet, reach out to the organizers and ask if there are sponsorship possibilities at hand.
7
Domain Buyers
Do you know where your potential domain buyers hang out?
If so, then be present at meetings and seminars where your prospective buyer may attend.
8
Follow Through
Follow through with those you meet at meetings. These people may be future buyers so contact them quickly.
9
NamesCon
Have a booth at a domain industry conference. NamesCon has a lot of resourceful insights into the domaining industry. See how you can get involved.
10
Domain Brokers
Domain Brokers are a good source. You'll probably sell your domains quicker through this route.
12
Client List
Build a customer or client list that you can retarget and entice prospective buyers to purchase your domains.
13
Referrals
Ask for referrals from your personal business circle.
14
Partnerships
You can form partnerships. Also, you can also partner with other websites to broaden your online range via backlinks.
15
Chamber of Commerce
Trying joining groups like your local Chamber of Commerce, you will find many people from various industry to seek out leads.
16
Finance District
Do you know any financial planners, accountants, personal bankers, attorneys?If so, they might be a good avenue for referrals.
17
Related Websites
Find sites that are related to your domain name, contact the owner and try to sell your domain.
18
College Professors
Your college professors are an excellent source.
A good portion of professors have industry contacts and can introduce you to their connections.
A lot of professors are happy to help out students and alumni.
19
Alumni Directory
Search your school's alumni directory. You can locate contacts from some of the most leading positions in and out of your industry.
Moreover, the collective experience of attending the same school is oftentimes what you’ll need to get a person to lend a hand.
20
Clubs
Talk to your former sorority, fraternity or clubs, these groups can connect you with their contacts.
For this reason, they may have great domain leads for you.
21
Student Groups
Student groups usually are happy to assist alumni.
Utilizing your alumni card often helps with attaining responses and can generate offers to buy your domains.
22
Personal Interests
Get leads through your particular interests. Talk with people at your gym, at the park, on walks, playing sports, etc.
You can get to know them and learn about their affairs and challenges.
As a result, this is a wonderful opportunity to introduce yourself to possible new domain buyers.
23
Closing Agencies
Do you know of any agencies that are closing?
Ask the agent if they have any old leads that you can purchase from them?
24
Purchase a List
Purchase mailing or contact lists for opportunities that fit your direct domain market demographics, location, etc.
26
Door-to-Door
You can use your feet and walk into a business and entice them to buy your domain.
Or ask them if you can place business card in their fishbowl.
27
Influencers
Establish relationships with influencers in your niche market to get your domain portfolio in front of new onlookers.
28
Known Expert
Become a known expert in domaining and show interested parties that you understand the domaining business inside and out.
29
Comparable Markets
Find other markets that have followers comparable to your market and impress them over to your domaining platform.
30
Lead Magnet
Develop a compelling lead magnet that you can compel your perfect domain buyer to join your email marketing list.
31
Past Buyers
Contact buyers who you sold to in the past. Ask them for referrals and award them for helping you get their contacts to buy your domain.
32
Call-to-Action
Create effective CTAs on your web pages or posts so that you can transform your readers to buyers.
33
Coupon
If you are in talks with a potential buyer throw in a coupon card to starbucks or wherever!
Hey with this tactic, they will spread the word about this great person who gives coupons if you purchase one of their domains. Silly, but effective!
34
Pain Points
Do you know the business or person’s pain points or challenges that they may have with their current website’s domain name?
The disparity within the issue that they have and the outcome that they desire most is what they need from your domain.
35
Free Advice
Offer free domaining advice on blog forums.
Forums are an excellent way for you to interact with similar domainers.
Make sure to offer a deal of value to them to get yourself some new domain buyers.
36
Local Newspaper
Your local newspaper is a potentially useful source to sell your domains.
Seek out people who have opened a new business or won an award.
With this intention, make sure to send them personalized mailings complementing them on their achievements, you might get a potential new domain buyer via this route.
38
Trial Run
Offer your domain for free to your business prospect.
Meaning you can redirect the domain to their current website for a trial run and both of you can analyze the data through Google Analytics.
39
Guest Star
Ask different media users from Youtube, Podcasts, Webinars to promote your domain portfolio.
If your niche theme echoes with the owner, this may lead to a great guest opportunity to talk to them about your domaining business on one of their social outlets.
40
Social Media Campaigns
You can run several social media marketing campaigns.
Sometimes you have to spend money to get money.
42
Google Advertising. You can search for your domains keywords and make a note of all the paying advertiser in Google’s Search Result Page.
Contact the advertisers and entice them to buy your domain.
43
Talk to Bloggers
Ask bloggers that you have a good relationship with to run domain ads on their website for you.
44
Youtube Advertising
Youtube Advertising. You see the ads on youtube when you search on their platform?
You can try that route and contact the advertisers and tell them that you are selling a domain pertinent to their industry.
45
Bulletin Boards
Hit the pavement and leverage the outside world.
You can post domain offers on bulletin boards or put up a poster with a list of your domain portfolio.
46
Contests
Image Source: Gleam.io
How about a contest or giveaway for one of your portfolio domain names that are mediocre with some type-in traffic.
You can ask the winner to leave a testimonial on your webpage about the effectiveness of utilizing the domain that they from you.
Sometimes you have to give away something to get something better in return.
47
Content
Content is still king.
Create engaging content that you can organically draw type-in traffic, buyers, businesses to your domain campaigns.
48
Your Own Podcast
Start your own podcast.
You can really show off your domaining expertise through a platform like podcasting.
49
What About Your Budget?
Do you have an ample budget?
If so, then use billboards where there are plenty of daily commuters that will see your website address information.
50
Radio Broadcast
Advertise your domain on a radio broadcast. But make sure your name passes the radio test.
51
Business Cards
Create quality driven business cards.
Business cards are a powerful, promoting strategy that can create a great impression of your brand to potential domain buyers.
52
Name Badges
Name badges at networking events, seminars, or any event where possible domain buyers can see them is also another great way to generate leads.
53
Snail Mail
Send compelling off the beaten path postcards that prospective buyers can put on their refrigerators.
Mail compelling letters to your target market.
54
Video Emails
Send personal video emails to market your domains to potential end users.
55
Infographic
Image Source: Social Media Today
Create viral marketing infographics of your domains for sale to share on social media.
56
Domain Logo
Create an awesome domain logo to help move your domaining business further in the industry.
57
Newsletters
Send newsletters as a powerful technique to build your domaining reputation to your specific market.
You can situate yourself as an influencer and build great relationships with like-minded domainers.
58
Branded
Create branded pens, keychains to leave at local businesses or give them out at fairs or networking events.
59
The Library
Create bookmarks with a list of your domains and place them at your local library or place them inside of books.
60
What About Pamphlets
Place pamphlets in libraries, offices, accountants, doctors, lawyers. etc.
61
Snail Mail
Create postcard, brochure, letter and mail these items to your target market.
I believe that tactics are efforts that you devise to accomplish a strategy for selling your domain names.
Having said that, what kind of regular tactics can you utilize within the context of a planned series of actions for selling your names?
I’ve listed 61 tactics on different ways to get more end users to get interested or at least buy your domain names.
If you’ve been testing different methods to get a feel of what works and doesn’t with selling domain names, then you may already know that the tactics that you should use to get buyers are a mix of both advertising and customer development.
Along with all of your tactics, you need to aim at different ways to understand who the end users are and what are their interests?
It’s worthwhile to figure out your customer persona and then use that information to increase your ROI.
A lot of domainers may use paid advertising to get their first few customers, but in actuality, there are plenty of ways to promote your domain names, as I've listed in this post.
Once again, you can use leveraging other domain industry audience, using the big world of online communities, pinpointing the right social networks and a host of different tactics.
Although finding domain buyers and generating traffic to your portfolio does take time and effort, you can increase the process by discovering how to domain prospect and how to direct those potential buyers toward a domain sale.
Furthermore, since many of these people probably won’t buy on their initial interaction with you, you definitely should develop a game plan for staying in touch with the contact until they are ready to purchase a domain from you.
Traffic is the essence of any industry. Customers help your business to grow and give you the confidence to go out and get the next transaction.
Also, new and existing buyers help increase a healthy foundation of income even when customers do not return.
The online world provides entry to more prospects than any advertising method used in the past.
Although so, you have to know the right strategies and tactics that will achieve your target end users, which is not always automatic.
If you follow these methods that I’ve listed, you may come out with a new domain buyer.