If you buy multiple domain names, you can help your business in the following areas brand protection, increased visibility, future growth, social media activities, and increased traffic.
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You probably think that there are tons of reasons that you should buy multiple domains, and you are probably justified in your reasonings for including numerous domains in your domain portfolio or for your business.
The question is, though, how do you make use of all the domains you purchased?
Yes, each reason for buying multiple domain names have their own sets of perks and rewards.
You have to make sure that you have great reasoning for utilizing the domains, or else the domains won’t benefit your endeavor.
In this post, we will discuss various reasons for owning multiple domain names.
You Should Buy Multiple Domain Names
1
Cover All Possible Keywords
Although it is typical to have multiple domains active for a website, one domain is substantial if you market and create great content to help put your website on the map.
Typically, the website owner will buy multiple domain names to apply to their content or website advertising.
In other words, they are covering their basis of all possible related keywords that people will type into the search engine to find the topic or product they are seeking.
An added benefit of multiple domain names is that the registered URLs can contain your company name, descriptive words, or product name.
Each domain can also point to an individual site, or you can redirect them all to a specified landing page. You can do this simple process through your Web Host.
2
Shorter Email Domains
You've probably received emails from various companies that have long email domain names from time-to-time.
Although so, the company can purchase a condensed domain specifically for sending emails.
Also, more straightforward emails can help with word of mouth and advertising.
The name is less to say and will take up less in a print advertisement.
3
Pass the Radio Test
Your name should pass the radio test. The radio test helps you test how easy it is to say the name.
People usually have difficulty remembering names, mainly if the domain is long and contains dashes.
Whether that is the case, then a shorter name will be more memorable to put in your displays, marketing tools, business cards, and help with word of mouth advertising.
Your Brand Is Important
4
Protect Your Brand
One good reason to buy multiple domains is to block competitors from squeezing in on your branding efforts.
Yes, purchasing numerous names is a strategic method that can help direct additional type-in traffic, obtain other branding routes that you might pursue, or impede your competitors from buying the different names.
Now, if you believe that your brand is worth some additional protection, then most definitely purchase multiple domain names as long as you know how to use those names correctly.
5
Buy Industry Related Domains
Seek out domains within your industry. If you can buy those established domain names, then you might add additional value to your business.
A good chunk of these names come with real value. You will receive authority and other traffic types due to the name being in existence for “X” years or so.
6
Buy Misspelled Versions of Your Domain Name
The reason being is that people may spell your company name wrong, but they are still able to connect with your site if you purchase misspellings of your domain. The primary thing that you have to do is remember to redirect the misspelled names to your site.
7
Type-In Traffic
Many smart domainers purchase domains for type-in traffic.
Type-in traffic is when a person types in the URL in their web browser's address bar instead of conducting a keyword search.
If you can buy domains with a fair amount of type-in traffic, this method can boost your overall sales.
What Is Your Strategy?
The game plan of purchasing many different domain names for one site typically takes a well-thought-out strategy.
For example, you have a computer repair business in Las Vegas, NV, and your site covers services such as desktop repair, laptop repair, and data recovery.
You can catch additional traffic if you purchase three domain names, such as “LasVegasDesktopRepair,” ”LasVegasLaptopRepair,” and “LasVegasDataRecovery,” and redirect each of those names to a specified appropriate content relevant page on your computer repair site.
The reason? It can be advantageous to have keyword-relevant domain names for each of your services.
Furthermore, different businesses or websites may have another name for their primary name.
Moreover, they may often have an official company or website name and another informal name that is also generally known by the public.
For example, “Taylor’s Ultimate Carpet Cleaning” might be known as “Taylor’s Carpet Cleaning.” Both names are alike but different at the same time.
If you want to optimize the type-in traffic for your carpet cleaning business, it would be in your best interest to own both domain names and capitalize on the names.
Maintain Relevant Content
If you think that owning numerous domains will come with automatic rankings, think again, you have to ensure that you take the time and effort to put in the work to make sure that those names are useful for your endeavor.
At the same time, if you redirect a domain name to another website, that site must have relevant content on the site if it is your goal to index the domain and treat it as a website.
Owning hundreds of domains is useless to search engines if they aren’t hosted and have relevant content to rank in the search engines.
Relevant websites take work, and a lot of that work includes relevant content and optimized SEO.
What Is the Purpose for the Domains?
People often put such great value on domain names and consider them a catch if they can purchase the right keyword URL or one you have been patiently waiting to buy.
Often, many buyers make the mistake of buying too many names without implementing a proper strategy to utilize the domains for their benefit.
With this in mind, purchasing domains for no reason is unnecessary; you have to make sure that the names you buy have some purpose in your endeavor.
For example, if you are in the plumbing business, buying a few domain names containing the keywords for your services could help you in the long run of your business.
For example, Inspection Camera, Hydro Jet, and Pipe Cutters help assist a plumber in their daily services, so why not buy the keywords surrounding the needed equipment for the daily services.
Therefore, buying universal names that are meaningless or insignificant to your business is pointless.
On the contrary, many people believe that if they can buy tons of domains, that strategy will rank very high in search engines. But often, they are wrong and left holding worthless domains for YEARS.
All Things Considered
To wrap things up, let's go over some key points from this post.
Purchasing multiple domains may help potential visitors find your website.
Multiple domains are beneficial in increasing the odds that website visitors will click on your URL and help you create backlinks to other websites that you own as long as the domain name relates to the content on your website.
Multi-domain strategy can help increase keyword specificity and target high volume keywords. One other thing is that you can adapt to specific customer groups for each domain.
Once you buy the domain, you can redirect the name to your website, and the domain authority will eventually move over to your site.
However, this is not to say that the work stops with redirecting the name to your site; you have to do other work to make sure your name is rising in value.
One of the best ways to stop competitors from invading your online territory is to buy multiple variations of your primary domain name.
You will have to get out in front of your competitors by registering more than one domain name for your business or project at hand.
If not, you will see that this oversight may cost you money over the long term.
People often make spelling mistakes, and for this reason, it is wise to create a strategy to cover common misspellings or multiple spellings of your primary domain.
In essence, make sure that you choose your multiple domain names wisely.