Domain brokerage firms have a wealth of information. Today, I take a look at the top thoughts from Media Options, Starfire Holdings, and Name Experts.
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All three of these brokerage firms had some great information on domain names that I thought was worth sharing.
The main focus of this post is to discuss your digital assets, which are your domain names. Also, explain why your domain name will help with the efforts that you put into branding your business.
Domain names are digital assets that people have register to add to their domain portfolio, investment purposes, hobbies, or business ideas. Branding domain names takes time and consideration.
Together with the right domain brokerage firm, you can obtain the best name for your business/hobby endeavor.
Domain brokers can help you find the best domain name that will help with your branding efforts.
Top domain brokerage firms can add a personal touch when you want to buy or sell domains.
For instance, they can appraise and identify the appropriate market that will bring in the most interest for your domain name.
Your broker should have a list of buyers that have an interest in your niche domain. Top domain brokers will have a wealth of information, domaining tips, and tools to help succeed in finding the best domain name.
Without delay, domain names will continue to go up in value. Online and brick and mortar companies are realizing that internet traffic is significant for the success of their business.
All walks of business industries are realizing the value of their domain names and know that they need to protect their online presence.
You should consider your online existence like virtual high-end stores. Meaning, the more domains that you have, the easier it is for your clientele to find you on the internet.
Domain names have existed for quite some time. In fact, you clicked on one to read this post. Domain names are the global navigational tools to access the internet.
As a matter of fact, these internet names help us go everywhere from viewing emails to finding the latest Home Improvement videos.
With this in mind, it is easy to understand the reason why domains have assisted in the tremendous advancement of the internet.
If domain names weren’t around, then you would have to type a long string of numbers like 56.133.173.294 to get to a website, now does that sound like fun?
The domain name that you register will say a lot about you or your company. For the most part, your decision to register a domain is the foundation for all of the traffic that will go to your site.
Therefore, it is worth your effort to pick the right domain name and definitely before you introduce your business.
Image Source: Name Experts
Joe Uddeme of Name Experts Domain Brokerage Firm describes - in detail - the route of picking the right domain for your startup and key criteria to make your domain useful and trendy.
Brand Recall: A quality domain name should always signify the purpose of your startup. Anybody should be able to make a connection between the business name and the URL.
Make sure to avoid any extreme differences between your domain name and business name so that customers don’t have to struggle to reconcile the two.
Functional & Easy: Shorter domain names work for brands if their startup or product is regularly cited by an acronym. On the other hand, some short domain names might not work because they don’t sufficiently encapsulate the business. How do you want your brand remembered?
Unique Name: Before you decide to buy a domain name, it is crucial to verify that the name does not violate any trademarks, in addition to making sure that no one else has used the same or similar name.
Your domain name should be distinct enough to avoid any confusion in the future and also unique enough to make it easier for customers to find you instead of another company with a similar name.
Practical Extension: URLs come with different extensions like .com, .org, and .net. It’s not a great idea to use just any extension only to make your domain name stand out, as that may not necessarily stick in your consumers’ minds.
Internet businesses are progressively growing more competitive these days. To put it differently, you have to contend with millions of websites.
In other words, if it is your goal to have a successful online space, then you need to figure out a way to rank high in the search engines.
With that being said, there are many ways that you can rank high in the search engines, but the best way is registering the right domain name.
There are a few ways that a winning domain name can assist in increasing your rankings in the search engines.
For instance, keyword in the domain, niche aligning, targeting the right traffic, and adding credibility to your website, which equals more success in the search engine rankings.
A quality domain provided by your domain brokerage firm can help direct customers to your online business venture raising the probability of building business prospects for the future.
As stated earlier, your domain name should be precise, clear, and short.
Your domain name is the most crucial decision that you can make for your business.
In any event, it is a necessity to have a quality domain name in this technological era that we have the good fortune to experience.
Hey, if you want to generate more profits consistently, then you must select a name that describes your service or product.
Important to realize, this is possible if you can get the best name for your business venture provided that you use the best domain broker service.
If you can accomplish registering a good name, then you can anticipate a fair amount of type-in traffic, which in turn can help increase your profit margin.
You have to consider many things before registering any domain name. To point out, consider your marketing skills, research skills, vision, language skills, and innovation.
You can make or break your business with the right or wrong name. Your name is the entrance to any paying visitor.
To put it another way, individuals using the internet are normally looking for information or to purchase an item.
In other words, if they are searching for car parts, then they probably are enticed by a domain name that includes the words “car parts,” or at a minimum “car.” Unlike a name that has a series of letters or a name like “Rays” online business.
Your quality domain name says that you are a forward thinker in your industry.
Likewise, registering your domain signifies that you are part of the digital age, and it also suggests that you are current with rising technologies.
That is to say that your domain can help push you ahead of your competition.
Also, your domain is one of the determining factors that a lot of search engines have to evaluate your business.
Be that as it may, there are quite a few highly valued domain names that have great direct type-in or referral traffic.
Type-in traffic is when a person types the keyword directly into their browser. Type-in traffic costs nothing to obtain other than the person typing the name into the address bar.
Traffic that comes from links from other sites is considered referral traffic.
Similarly, there is a slew of premium domains that are aged and have a vast quantity of backlinks associated with the name leading to a higher amount of valuable traffic.
Not to mention, provided that a high-valued domain is a one-time investment along with the renewal fees and will help create results for the duration of your registration.
On the other hand, advertising in other publications, tv or internet will stop once you stop paying the bill, which will decrease or put an end to your traffic.
Registering your domain name, email address, and website can help with the credibility, brand awareness, and search engine rankings and professional look of your business.
Therefore, pick the name correctly because that name will live on your website, business cards, invoices, letterhead, and any other material that you choose to produce.
Your domain should communicate precise details categorized from the users perspective.
Domain names over the years have become increasingly significant assets. A domain name can identify the virtual location of the source just like a telephone, or physical address identifies the occupants.
Moreover, the domain identifies the services, business, source of the product, and information about the company.
Domains are worth some money if you pick them correctly. In like manner, they are intangible resources that add value to the companies bottom line.
An unforgettable name is a beneficial asset for any business. The domain will enable individuals to locate your website quickly and can help identify you as an outstanding business owner.
If you have a lot of investors that want to own your domain, then the demand for the name will increase your assets worth.
The online presence that you create is, in large part, a digital business and marketing asset.
The point often overlooked is that if you wanted to sell your business, the prospective buyer probably would want to obtain the digital assets of the company as part of the deal.
Business assets are the items and resources that are the property of the company. Likewise, businesses that have many assets like accounts receivable, cash, inventory, buildings, equipment, and domain names protect those assets.
Your domain name is an essential digital marketing asset for your business. It is your online address.
Namely, you consume many hours searching for that perfect name that adapts with your business.
Brokers have great insight on domain names, and since they have a vast knowledge of many different niches, it is no wonder they know the ins and outs of the domaining market.
Chris Zuiker of Media Options Domain Brokerage Firm provides his take on why domain names are digital assets and reveals the value that a domain brings to a brand.
Key Takeaway: Domain names are assets that have consistently appreciated in value. As an asset class, they are regularly bought and sold.
Companies are willing to invest in domain names once they understand the return on investment equation and how they impact the DNA of their brand.
Key Takeaway: Domain names are assets with global appeal. Your domain name will not always be available.
In fact, most of the time once they are acquired they are never available again because they become working assets are more valuable than just the cost of the domain name.
Key Takeaway: Domain names are assets because of how they impact the very DNA of a brand. Great brands own their domain online creating simplicity and clarity. This makes the journey for their customers effortless.
Key Takeaway: Domain names are assets because of how they impact email security. When your domain name does not match your brand name, your email security could be at risk.
Key Takeaway: Domain names are assets that have a measurable and real impact on revenue and traffic.
Key Takeaway: Domain names are assets that have a global appeal and market. Brands are now competing with companies in different verticals that have their same brand name.
Only one company can control the dominant position for any keyword.
Your name can provide your brand with local or global marketability.
The brand that you create says a lot about your values, identity, and what you guarantee to provide your customers.
One of the most critical decisions that you will make when starting a new website is picking the right domain name to promote or market your brand on the internet. Not to mention, this will influence the success of your virtual business.
Registering an influential domain name is vital for the growth of your business, credibility, sales, and a long term foundation.
Your priority is to get the name right so that you can achieve the full acknowledgment of your business.
Your name is a great marketing tool to help with search engine optimization and cover the social media aspect of the marketing game.
Your name will influence the rate of buyer awareness about your brand. In like manner, your domain can help play a significant part in setting up brand-equity information and everything else you have connected to your brand.
At the same time, you should differentiate your brand from the competition, explain the qualities and features of your brand.
Overcoming issues with an unusual domain are possible with effective branding. A good portion of businesses assigns a fair amount of money to create their brand awareness to let us know that their name means designer shoes.
Honestly, it is a tough road to drive on when first starting a business. At the same time, the great companies that you see out there did not start out on a high note; they put in the hard work for their outcome.
You can do the same thing with a great domain name and work hard on your internet presence.
You can reinforce your brand recognition if the domain matches the name of your company, which makes it easier for consumers to remember and return to your business.
A crucial aspect of any business is to develop the business brand to the world.
In actuality, your brand is like a promise to the consumer. The brand sets the fundamental standards as comprehended by individuals that interact with the business.
A brand should do the following: communicate through various methods to their central market, such as employees, analysts, customers, shareholders, etc.
Also, the brand has to express the qualities of services by the business, products, and proposals.
Image Source: Starfire Holdings
If you need help with branding, then a domain broker service provider has an array of knowledge and information to help with your business branding domain efforts.
In fact, Kevin Fink of Starfire Holdings Domain Brokerage Firm outlines things that you shouldn’t do when branding your business.
Along the same area of mistakes as failing to integrate your brand, is forgetting your brand altogether.
After all of that hard work put into creating your brand and honing it to perfection, you can move on to the next phase in your marketing campaign.
Right? Well, not totally. You must stay true to your brand. This means keeping your brand message front and center at every stage in your campaign.
Again, the brand you develop is associated with the values and beliefs that encapsulate your business.
Think of your brand like your guardian angel, always watching over your shoulder to make certain you are staying on the right path to success.
When you develop new product lines, are these consistent with your branding?
As your employers provide customer service, do your reps represent your brand image?
What about growth in your company? It too must be centered on your brand, and every move your business makes needs to respect the branding process.
Branding has power to bring a business to the next level.
At the same time, your brand is your baby, which requires ongoing nurturing to coax it into its adult self. Once you start working on your brand, just remember these three things:
1. Distinguish your brand by building it around your business values and goals.
2. Keep it simple and avoid going over the top with fancy imagery that’s difficult to interpret.
3. Remember who is going to care about your brand, and create a brand that speaks to your target consumer.
If you take all of this to heart your brand will beat right along with your business.
Domain brokerage firms realize that your domain is a relevant search and marketing tool that will hopefully achieve a vast amount of customers to your website.
You should take the time to discover the leading domain broker services on the internet and decide who can help you obtain the right domain for your business or personal use.
Nevertheless, thorough consideration and examination should be applied to the name because the name will help you establish your piece of the internet online real estate market.
Once again, the name that you choose will provide your brand with local or global marketability.
Given these points, the brand that you create will describe your values, identity, and what you promise to bring forth to your customers.