Using Your Unused Domain Names like the Pros

By William Cuva / December 4, 2018
Coins on table and plant growing for unused domains making money concept.

You can make use of your unused domain names either selling them, creating an online store, parking your domains, creating websites and other creative ideas.  

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Buying domains is a lucrative business for some domainers and creating value for your domains’ portfolio will help increase the value of your names when it is time to sell and make a profit off of your domain investment. 

This post will briefly discuss some important domaining techniques to make use of your unused domains, analyzing your domain names, and finding possible buyers for your names.  This post should help seasoned and ambitious domainers.

Make Money from Your Unused Domain Names

There are many options that you can employ to get the wheels of your domain name in motion productively.

A.)  Domain Parking  - You can monetize your domain by parking it at one of the many domain name parking services.

B.)  You can develop your domain name - WordPress is one of the top content management systems in which you can create articles, blog posts, sales page, etc.  You can add a small but substantial increase in the value of your domain name by developing the name.

Definition of the phrase passive income on gray background.

C.) You can use Google Adsense and affiliate programs to produce passive income.

D.)  You can forward your domain name - You can send visitors to a dedicated third party sales page with detailed information on the domain name that you are selling or straight to a marketplace auction.   

The Importance of Starting an Online Store? 

Free webstore builder template for creating an online store.

Source: Freewebstore

Put your available domains to work by developing an online store.  The most significant benefit of creating an online store is that it permits small businesses to rival other companies.  Also, it is easier to start an online store than searching for a space to open a retail store.

The internet is massive and more and more people are buying items online, which is easy, quick and a time saving online experience. 

The truth is, starting a business of any kind is hard work, but countless people have already made the leap to entrepreneurship—with the right ideas and plenty of sweat equity, you can, too.  

With this in mind, make sure that you use a proper content management system like WordPress.  I mention WordPress because WordPress is one of the best and most proficient CMS on the net.  

Although true, other content management systems can get the job done, too.  But, I prefer WP at the moment.

Website builder rating concept. Visual of different website builder customer rating scale.

Or you can use a website builder for those who want to do something quick and easy without hiring a developer.

Don’t forget about your web host.  Web hosting is another item that you should look into before creating your website.  You want to look for a host that provides enough space and bandwidth on a high powered computer server that connects to the internet quickly. 

Also, make sure that your hosting company has the capability of providing an SSL(Secure Socket Layer) certificate when you sign-up for their service.  

An SSL certificate is another form of web security that secures sensitive information on your website by securing a connection among web browsers and servers, server to server and web-based programs.   Basically, SSL certificates create a path to transfer information securely.

No matter the method that you choose in regards to monetizing your unused domain names, please make sure that you include your contact information for those interested in your domain name.  

That means to make sure that there is a contact form easily displayed on your page.

Value Your Available Domains

Do a phrase search in a search engine to evaluate the popularity of the keywords in your domain names.  

For instance, if you had a domain name like Laptops.vegas, then do a search for “laptops” (with the quotes included in the search).  See how many pages of results show up and how many advertisers are aiming for your domain’s keyword(s). 

Metrics concept in word collage.

The metrics that you find should give you clues and help you determine the value of your domain name(s).

Comparable Sales

Match comparable domain sales so that you have more data to back up your pricing scale when you are in negotiations with a potential buyer in regards to the sales price of your domain.  

Light bulb and coins on the scale/balance domain name liquid value concept. Domain Investing strategy.

Honestly, what would you honestly pay for the domain name if you discovered that it was for sale?  If you can comprehend the true liquid value of your domain, then you will make it easier to price your domains and sell them quickly.

Are Premium Domain Names Worth It?

Do you have premium available domain names that have great potential?  If you find that your domain is easy to remember and can work wonders for a business and has real potential to become a domain name to compete with on the internet, then you should share your vision.  You can create a post or article.

If you are selling the name at one of the auction houses, then you can write an in-depth description explaining the usefulness of the domain name. 

You should write a couple of paragraphs about the value of your name as you see it in your vision.  You can discuss which niche the domain name is perfect for or how a potential buyer can use the premium name to make money.  

You can write about developing the name into a website.  Your goal is to get likely buyers passionate about the opportunities with your domain name. 

The most difficult, yet most valuable, part of creating a passion brand is building a narrative that is reflective of the brand but also completely relevant to the end user.

As stated before, it’s beneficial to use your content and re-purpose the material during the existence of the domain name while it is in your possession.  

You can use your content on domain auction websites, social media updates, your sales page, forum posts, and other places where you can get the word out about your name.  Also, you should use data and facts that upholds your domain name.

Find Your Prospective Buyer

It is conceivable to sell your domain names immediately to a domainer who will then resell the domain.  Therefore, it is advantageous to research and advertise your domain names for sale to possible end-users. 

Whether you are attempting to locate your own buyer or have retained a business broker to do the looking for you, you can jump start the process by thinking about the people or companies you come into contact with. 

You can employ many different methods to make your domain flipping to end-users quick and painless.

For instance, you can put up a one-page site for each domain that lets the world in on the secret that the name or website is for sale. 

Vegas Domains For Sale with air balloon sky background.

You can use any third party domain name marketplace to advertise your unused domain names are for sale.  Or you can offer the name through a domain auction site like Flippa. 

After You Sell the Name, Transfer It Quickly

You’ll have to instruct the buyer to send their domain registrar account username for the domain transfer. 

Asking for payment and starting the transfer at the same time imparts trust in the buyer and will help facilitate any fees quickly and a more pleasant domain transaction experience. 

On the other hand, you can have an escrow service provider handle the domain transaction so that the process is quick and easy.

Domaining Is Difficult and Fun at the Same Time

So you have some information about making use of your unused domain names.  Go out and discover those domain deals that are waiting to happen and make your sale. 

You will find it exhilarating doing something with your domains or finding end users to sell your name and receive that ample reward for all of your hard work. 

If you need to find domain auction houses to list your domain, I wrote a post on the top domain auction houses

Buying and selling domains is an excellent online business that you can embark on quickly today.  It requires minimal capital investment, and it is almost a risk-free investment.

Please note that selling your domain names is an active method.  Thus, you should direct traffic to your domain sales as you see fit.  

If you want to kick up your domain name sales, then you should delve into social media networking, cold emails, and creating posts to link with possible buyers.

Domain investing is comparable to the stock market, and some factors relate to domains as it relates to the stock market.  Therefore, the thought for domainers is to obtain more money online than you lose. 

Yes, there are risks involved with domain investing as there are risks involved investing in the stock market.  On the other hand, there is money to gain for both markets.

At present, there are thousands of dollars that you can make with your domain investments.  You have to know what you are doing, stay on top of the game and have the patience to become a successful domain investor.