9 Leading Domain Name Brokers to Help Buy or Sell Your Domains

By William Cuva / August 30, 2018
Animated image of a man working at a domain brokerage firm

Finding quality domain brokers that have a thorough process for buying and selling domains will take some research on your end. 

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You have to make sure that the broker is knowledgeable, skilled, and a good fit for your domain portfolio.

If you have decided to become a domain investor, either buying or selling and you have some knowledge of the industry, it is imperative that you understand the value of your domain investments.

Estimating the value of your domains might seem challenging if you don’t have the proper valuation tools or domaining knowledge or the connections to help you asses your domains before you buy or sell. 

Domaining is an excellent way to build a successful business, but you must ask the right domain questions and use the best online tools.

Investing in domains has been popular for quite some time. You have to do your research if you want to experience the best monetary outcome in regards to your domains.  

Therefore, using a domain broker is another option to help maximize your domain investments.

Top Domain Brokers to Help Maximize Your Domain Portfolio

Homepage image of Media Options domain name service

Media Options was founded in 2005 by CEO Andrew Rosner.  The firm offers their clients premium service.  The broker also provides services in domain name acquisition and sales.  

The Firm is one of the best independent domain name broker services and offers exceptional services to their clients.  

The brokers pride themselves on being able to help their clients sell domain names rapidly or find a premium buyer and make a profit from their domains.  

Media Options stands to offer personalized service to shift domain name investment to more significant levels in the domaining industry.  

If you are seeking to link with buyers or sellers across the world, then Media Options offers accessibility of finding a buyer or seller for your domain.  

Media Options offers a broad list of premium domain names.  The brokers consider themselves as a boutique brokerage service.

David Clements, CEO of Brannans.com is one of the leading domain name consultants in the domaining industry.  

The brokerage firm boasts of helping fortune 500 companies and small business buy and sell premium domain names.  One of Brannan’s goals is to seek the best outcome for their clients first and foremost to the best of their capability.  

One of the best attractions on their website is their list of Current Domain Inventory that they have listed.  The firm offers private and semi-private auctions.

The firm has an outreach marketing strategy to help get domains in front of possible buyers.  Also, they conduct a Due Diligence report to verify claims of keyword rankings and traffic.

Investigating domains thoroughly is a driving factor in the buying of domains for reasons such as traffic and keyword rankings.  

Brannan has many ways to help buyers or sellers achieve accurate results thoroughly and adequately.

Homepage image of Igloo Domain Advisors

Igloo domain advisors will administer high quality verified buyers and sellers as part of their ongoing domaining services for their customers.  Igloo understands that each client has a particular vision for their domain portfolio.  

The skillful brokers have the know-how and proficiency to help their clients turn their idea into existence.  

The broker offers trusted escrow process for their clients, user-friendly interface independent 3rd party data and brings first-rate domain educational content for newcomers and professional domainers. 

Chairman and Co-Founder Gregg McNair background include stock brokering and investment banking. 

Gregg and the staff at Igloo all have impressive backgrounds that set them apart as one of the leading industry domain name brokers to help customers accomplish their domaining goals.

4. Name Experts.com

Homepage image of Name Experts.com domain brokers firm

Name Experts founded by Entrepreneur, Joe Uddeme.  Joe has brokered over $64,000,000 in domain names.  The domain brokerage team offers different services to help their clients purchase or sell domains.

The website explains in detail their domain name acquisition process.  The personalization of their services is authentic and decent.  

Name Experts offers to appraise the domain name, find the original owner, contact the owner with an offer, complete and handle all details of the transaction.  

The brokerage team dedicates time to oversee their clients portfolio activity and also secure their client's information.  The brokers will provide advice from the beginning stages of research until the completion of the domain sale.

Name Experts offers their industry knowledge and diverse client portfolio, which can help clients facilitate their vision for their domains.  

Homepage image of GUTA.com brokerage service

George Hong is founder and CEO of Guta.com.  Guta arranges domain sales, brokerage services, and acquisitions.  

The brokerage team at Guta has working experience in the Chinese, USA markets and abroad.  

Guta offers professional and personalized services that include market evaluation and custom promotion.  Guta provides a skilled brokerage team that adheres to a high standard of integrity.

The brokerage firm will influence their client base of domain relationships and their reputation to make sure that their domains get the attention that they deserve.  

Guta claims to have no upfront cost with their services.  If you want to see if your domains are a good match for Guta’s services, then contact them to see if your domains have any potential to make a profit. 

Homepage of Starfire Holdings domain name brokerage firm

Starfire Holdings has a contemporary approach to domain brokering based on a strategy to make sure the right buyer and seller benefit from the domain transaction.  

The brokerage firm will professionally present your domain names to professional buyers.  Starfire has an extensive professional contact list and proven methods to generate domain sales. 

Finding domain brokers that are knowledgeable with domain market trends is what you will find with Starfire Holdings.  The brokers offer a wide range of brokerage services, acquisition services and consulting services.  

The firm has premier accounts with the best auction platforms in the industry.  The brokerage team will keep you in the loop once discussions begin with a prospective buyer and throughout the whole transaction process.  

If you are looking for an expert domain broker service to make sure that your domain is sold at a fair price with a smooth operation from beginning to end, contact Starfire Holdings to see what they can do for your portfolio. 

Homepage image of Domain Holdings website

Domain Holdings was founded by Chad Folkening and John Ferber both domain industry experts who are pioneers and innovators in the domain brokerage market. 

The firm offers a team of professionals whose goal is to provide a long-term relationship with their clients, buyers, and sellers.  

All of their efforts focus on administering their clients with the knowledge that they’ve accumulated in the industry so that they can get transactions done, accurately, efficiently and professionally.   

The firm tends to active, buyers and sellers.  Domain Holdings use their research skills, contact lists, and valuation tools that help them successfully broker their client's domains.  

You can rest assured that Domain Holdings will use the strictest of confidentiality and help their clients with their domain portfolio. 

Internal webpage image of Sedo.com's broker service page

At Sedo, they cater to the high codes and demands of professional customers who look to buy or sell their premium domains for the best price.

Sedo has a team of brokers to negotiate domain deals.  Sedo has established brokers with skill, training and fully engaged in the domain brokering industry.  

Sedo achieves their success by their brokers successfully negotiating the domain transaction discreetly and professionally.  

The firm has cultivated a well-earned standing for industry awareness and focusing on details.  Sedo focuses on the details by advising and consulting with the client before beginning and cementing negotiations with the buyer or seller.  

Sedo’s brokers have access to global domainers through their extensive domaining markets that they use on a daily basis. Sedo offers a free transfer service on their platform after both parties have reached an agreement.

Homepage image of Name Connect premium domain name brokerage firm talking about their services.

NameConnect is a domain brokerage firm that has experienced brokers with solid research, portfolio management, and strategic acquisitions skills.  

The firm has a working understanding of the essentials and details of the domain buying and selling market.

NameConnect's brokers will approach domain owners to help attain the best price for their client's domain, giving them excellent service and handling their portfolio with sincerity and expertise at all times.  

The brokers use a broad mixture of outreach sources to get the best and most current research to help discover and facilitate buying or selling opportunities.  

You can rest assure that the brokers will help their clients make well-advised recommendations.  The brokerage team will approach domainers with educated offers to buy or sell domains.  NameConnect realizes that their success is reliant upon providing exceptional brokerage services.

Strategic domain brokers who bring value to the table and put together great deals will do their best to satisfy their customers. 

Brokers can help with the monetary aspect of purchasing or selling domain names. Domain name brokers can also help you with the legalities of buying or selling domains.

A broker will help you brainstorm ideas for possible domain investments that you can use or sell at a later date. 

Or you may own an internet business that sells cupcakes, and the current name that you have LasVegasInternetCupcakesinthevalley.com is too long, type-in traffic is too low, the name is uninteresting and doesn’t pass the radio test.  

The broker will help you in the creative process and help you brainstorm ideas for an appropriate, useful domain name for your business. 

The broker will search through their portfolio database to seek out a possible name like Cupcakes.vegas which is an excellent premium domain name that is search engine friendly, short, vivid and easily memorable and will pass the radio test.  

You can create a unique internet personality with the help of a domain name or multiple names.  Businesses that want to grow their brand will understand that building space on the internet is imperative if they expect to flourish.

The broker will recommend that you buy the premium name which is beneficial for you in the long run.

In like manner, domains are worth only the amount a buyer is willing to purchase the name.

You need to work with a professional that is knowledgeable in the domaining market that will help you make calculated domain investments that have a low risk for you as an investor.

Domain names sell in a range from $1000 to $60,000 plus.  Premium names can sell for a lot more.  It is an intricate process to land upon a valuation for domain names.   

You want advice from brokers that can help you maneuver through possible complicated areas of purchasing domain names.

Your portfolio is your investment, and you want that investment to bring you continual returns in the future. 

1.  What is your first step with me as a seller/buyer?
2.  How will your domain brokerage promote my domains?
3.  How long a listing period do you request? 30 days? 90 days?
4.  Will you require an exclusive agreement to list my domains?
5.  Do you focus on specific industries or markets?

6.  What steps will you take to maintain domain sales confidentiality?
7.  What is your valuation process?  (Note: The same formula doesn’t work for every domain/portfolio.)
8.  How many qualified buyers do you have on hand?
9.  How do you conduct a domain transaction?
10. Who are your payment partners?

11.  How do you decide what domains are eligible for your Domain Name Brokerage Service?
12.  Do you sell less valuable generic domains?
13.  What is your commission rate?
14.  What fees do you charge for your service?
15.  Tell me about your company, and what it offers over other broker services?

16.  How long have you been working for this brokerage firm?  
17.  How old is this domain brokerage firm?
18.  What did you do before?  How many closings have you personally had in the last 30 days? 60 days? 90 days? One year? What were the industries, by percentage?
19.  Describe the best buyer prospect you currently have for a domain/portfolio like mine?
20.  What are the domain buyers you've talked to lately looking for in domain names?

21.  What detailed strategy will your firm use to advertise/market my domain portfolio?
22.  Do you use press releases?
23.  What print media do you propose using and how?
24.  Which mainstream domain name internet sites will you list my domain?
25.  How and how often will you report on the interest and activity of my domain/portfolio?

Your Broker Will Provide a Safe and Secure Domain Transfer Process


Brokers will deal with all of the paperwork, domain transfer, and escrow to ensure that both parties have fulfilled their side of the domain transaction.  With this in mind, the middleman will safeguard your domain property.

A lot of domain investors desire the added protection of working with a domain broker, especially when dealing with a significant dollar transaction amount.

The buyer might set up a payment plan, and requirements of any payments will have to be arranged by the broker agent thoroughly.

Negotiations Are Executed Better with a Domain Broker 


Domain brokers are in the business to make deals happen and help both parties settle on a price that is agreeable to both buyer and seller. 

If you’ve ever seen Million Dollar Listing, then you know that the broker is a domain name real estate liaison and the broker has the authority to negotiate for their client. 

You will reach buyers and sellers quicker if you use a domain name broker who is proficient in arranging domain deals.  

Reputable domain brokers will receive more willing parties to buy or sell than an arbitrary cold email from a domainer in hopes of selling or buying a name.  

Assuming that your domain name broker is a master negotiator, then you will probably receive an excellent return when they sell a domain from your portfolio.  

On the flip side, your broker may be able to bargain a reduced purchase price for the domain.

Buyers and sellers benefit from using a brokerage firm for the simple fact that the broker enhances communication between both parties.  

As an example, one party may speak a different language than the other party, and with that barrier, some form of communication issue may occur, but the broker will have the ability to simplify, solve or avoid any hold ups with the domain transaction. 

The benefits that you receive with hiring a broker are vast, compared to buying or selling your investment alone.  The best part is that you have a broker who is knowledgeable in the domain market and will help you carry out a better deal than selling or buying the domain(s) on your own.

Is a Broker More Suitable Than Auctioning Your Domain?


As you probably know, there are a few domain auction platforms to sell your domain investment.  The issue is that your domain may end up in a pile of names.  (Did you ever find Waldo?) 

With this in mind, for a domain buyer to find your name, they have to search through umpteen domain names before they ever lay eyes on your domain that are peering through the outer reaches of domain space. 

Not to mention, after they finally discover your name, instead of doing the assessment or investigating the actual value of your domain, they will lowball you pennies for your name that you know is valued at much more than what they are trying to lowball you for your domain name.  

Many times, auction or listing services don’t offer a platform for you to showcase the real value that your name is worth or even inform the buyer in a fashion that you would prefer in regards to selling your domain name.

For this reason, it is beneficial for you to employ a domain name brokerage firm that has available connections with serious domain buyers that know that they are investing in a valuable domain name. 

Besides, the firm can sell your name to buyers who perceive the value of particular domains and the value of premium domains.

The broker can use their platform to reveal to the buyer through skype, email, in-person, or via the telephone the reasons why your domain name is significant for their industry. 

Final Thoughts


Wouldn’t you like to give your domains the awareness that they warrant by using the tools that domain brokers provide to help buy or sell domains?  

That is why you should send your portfolio to one of these brokerage firms so they can review your names and let you know which names are a good fit for their domain brokerage service.   

The firm should give you an honest assessment of your domains.  Brokers receive tons of names, but not all the names they receive are suitable for their clients. 

They will be able to let you know the domain names they believe will sell, and they can then energetically market your names to their private circle of buyers throughout the globe.